always on, always marketing

seth godin says this so well that i’m just going to copy and paste his entire blog entry:

Always on (everybody markets)

I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

The room was dead. People were sprawled over the chairs. One guy had his head down. Others were facing away from the speaker or checking their iPhones.

They didn’t think of themselves as marketers in that moment, but of course, they were. They were marketing themselves to the speaker as uninterested, tired and hard to reach. They probably got very little back in the way of increased energy or enthusiasm from the person they ostensibly came to hear.

Every time you walk into a meeting, agree to sit in on a sales call, do a job interview or have a conversation with a consultant, you’re marketing. You’re either selling the story of your enthusiasm and attention, or you’re not. And more often than not, you get what you put in.

i agree 100% that you get out of something what you put in to it. even on a smaller level, when i’m not feeling very well and i’m asked to attend a meeting or a workshop, i don’t get nearly as much out of it as i could, and when i’m aware of that i can make adjustments.

always on. always marketing. always ready.

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