Archive for marketing

professional development courses

Posted in Uncategorized with tags , , , , , on December 17, 2008 by ruyoung

a few weeks back posted a list of 100 free business and entrepreneurship courses from ivy league schools such as mit, columbia, and berkley. among them are:

these courses are a great place to start for general information, whether for professional development or to be well versed in various topics that may come up at the next neighbourhood mixer or an industry networking opportunity.


international education and learning conferences – part 2 of 3

Posted in Uncategorized with tags , , , , , , , , on January 24, 2008 by ruyoung


wireless ready: interactivity, collaboration, and feedback in language learning technologies
mar 29, 2008
nagoya, aichi, japan

international conference on quality enhancement in educational communication
mar 29-30, 2008
tiruchirappalli, tamil nadu, india

strategic marketing for higher education providers conference and workshop
apr 2-4, 2008
and apr 7-9, 2008
hong kong

teched 2008: 13th annual technology in education conference and exposition
apr 13-16, 2008
ontario, ca, usa

a conference on educational leadership in cultural diversity and globalisation
apr 8-10, 2008
phuket, thailand

blended learning conference apr 2008
apr 9-11, 2008
sydney, australia

study world, 2008
apr 25-26, 2008
berlin, germany

cnie international conference
apr 27-30, 2008
banff, ab, canada

teaching and learning 2008
may 26-28, 2008
aveiro, portugal

aacsb international world class practices in management education conference
jun 1-3, 2008
buenos aires, argentina

solstice 2008 – e-learning and learning environments for the future
jun 5, 2008
ormskirk, lancashire, uk

ieee international workshop on mobile, ubiquitous and classroom technology enhanced learning
jun 11-13, 2008
taichung, taiwan

international conference on e-learning in the workplace
jun 12-13, 2008
new york, ny, usa
leveraging learning for regional development: an international forum
jun 24-27, 2008
thunder bay, on, canada

microlearning 2008 conference
jun 25-27, 2008
innsbruck, tryol, austria

the 8th ieee international conference on advanced learning technologies
jul 1-5, 2008
santander, canabria, spain

…last batch coming next.

upcoming conferences

Posted in Uncategorized with tags , , , , , , , on December 22, 2007 by ruyoung

i am on all sorts of mailing lists and blogs and whatnot to find out what is happening around the world in education and training, and one of the best lists that i subscribe to is conference alerts: academic conferences worldwide. and while it isn’t a very pretty website, it is certainly packed with some great information.

here are some great education and training conferences and symposiums happening around the world in the next two years:

in lieu of holiday gifts

Posted in Uncategorized with tags , on December 7, 2007 by ruyoung

at my day job i occasionally hire keynote speakers through a great canadian talent pool called speakers’ spotlight.

i think that a lot of buzzing around the december grand holidays is severely overrated, especially when the buzz comes from corporations, and i loathe seeing the corporate branded holiday cards littering every office i go into, including our own.

what i can tolerate and even appreciate a bit more however, is when corporations announce their ongoing social initiatives in conjunction with the holidays, with emphasis on the word ongoing. speakers’ spotlight is doing something right with their profits year round, as indicated by the card i received today:

We want to thank you for your support and belief in us. Again this year, in lieu of sending out holiday presents, we have decided to do something special.

As you may know, Speakers’ Spotlight has partnered with Free the Children and has adopted a village in the Maasai Mara region of rural Kenya.

Every time we book a speaker, we send “our kids” medical supplies on our clients’ behalf. We are proud to let you know that this year we have sent $200,000 worth of supplies.

We are also excited about our schoolhouse being built right now – using your donations from Showcase 2007.

And for the holidays, we will be purchasing all the textbooks needed for the schoolhouse. We do this on your behalf.

And we thank you for making it possible.

Happy Holidays from all of us at Speakers’ Spotlight.

sure, it’s a great feelgood marketing strategy to put something of alleged value into customers hands, but assuming the partnering organisation is valid and honourable, one can’t deny that it worked.

do you know of other organisations that do *ongoing* social initiatives like this, something that lasts throughout the year? i’d love to hear about them.

always on, always marketing

Posted in Uncategorized with tags , , on November 28, 2007 by ruyoung

seth godin says this so well that i’m just going to copy and paste his entire blog entry:

Always on (everybody markets)

I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

The room was dead. People were sprawled over the chairs. One guy had his head down. Others were facing away from the speaker or checking their iPhones.

They didn’t think of themselves as marketers in that moment, but of course, they were. They were marketing themselves to the speaker as uninterested, tired and hard to reach. They probably got very little back in the way of increased energy or enthusiasm from the person they ostensibly came to hear.

Every time you walk into a meeting, agree to sit in on a sales call, do a job interview or have a conversation with a consultant, you’re marketing. You’re either selling the story of your enthusiasm and attention, or you’re not. And more often than not, you get what you put in.

i agree 100% that you get out of something what you put in to it. even on a smaller level, when i’m not feeling very well and i’m asked to attend a meeting or a workshop, i don’t get nearly as much out of it as i could, and when i’m aware of that i can make adjustments.

always on. always marketing. always ready.