Archive for seth godin

an entrepreneurs education of a lifetime

Posted in Uncategorized with tags , , , on December 1, 2008 by ruyoung

“if you could change your life, would you?” that’s how seth godin started a blog post today describing an opportunity of a lifetime, and anyone can apply, including you and me and the guy down the street.

applying for and being granted the opportunity to spend 6mos with one of the most innovative marketing mavens of our time would be quite an education.

If you’re stuck in a dead end job in publishing, or if you made a not-so-great choice in getting your career started, or if you thought Wall Street would be a different place, or if you just got laid off, or if you’re not crazy about fretting away the next six months waiting to get fired and you’re not quite ready to start your own gig… this might be the turbolift you were hoping for. Yes, it’s free.

It’s a chance to get off that track and onto a new track, faster and cheaper than most of the alternatives. And it might even be fun.

consider applying to the alternative mba program. the deadline is dec 14. what have you got to  lose?


always on, always marketing

Posted in Uncategorized with tags , , on November 28, 2007 by ruyoung

seth godin says this so well that i’m just going to copy and paste his entire blog entry:

Always on (everybody markets)

I walked past a private dinner being given at a restaurant in New York last night. Perhaps forty people, listening to an after-dinner speaker.

The room was dead. People were sprawled over the chairs. One guy had his head down. Others were facing away from the speaker or checking their iPhones.

They didn’t think of themselves as marketers in that moment, but of course, they were. They were marketing themselves to the speaker as uninterested, tired and hard to reach. They probably got very little back in the way of increased energy or enthusiasm from the person they ostensibly came to hear.

Every time you walk into a meeting, agree to sit in on a sales call, do a job interview or have a conversation with a consultant, you’re marketing. You’re either selling the story of your enthusiasm and attention, or you’re not. And more often than not, you get what you put in.

i agree 100% that you get out of something what you put in to it. even on a smaller level, when i’m not feeling very well and i’m asked to attend a meeting or a workshop, i don’t get nearly as much out of it as i could, and when i’m aware of that i can make adjustments.

always on. always marketing. always ready.